Package deivce for shipping and displaying articles, and display mantle therefor



April 4, 1950 EBI-:RT 2,502,561

vPACKAGE DEvIcE PoR SHIPPING AND DIsPLAYING ARTICLES, AND DISPLAY MANTLE THEREEOR Filed Feb. 25, 1947 2 Sheets-Sheet 1 LUDWIG EBERT A TTOQ/VEX R2 Sheets-Sheet 2 April 4, 1950 L. EBERT PACKAGE DEVICE FCR SHIPPING AND DISPLAYINC ARTICLES, AND DISPLAY MANTLE THEREPC Filed Feb. 25, 1947 INVENTOR. LUDWIG EBERT Patented Apr. 4, 1950 PACKAGE DEYICEFQRSHIPBING ND`DIS- PLAYING ARTICLES, AND DISPLAY `MAN 'TLE THEREFOR vLudwig Ebert, N ew: YorkN. ,'=Y .,z'assgnor 1 to vEin-- son-Freeman Co., Inc., Longlsland CitmN. Y., la corporation o'f'Delaware'V YApplication February 25, 1947Serial No. 730,818

3 Claims. 1

a convenient and eiective means for converting an ordinary shipping carton or box into an 'attractive open-top display structure. 'The type of box to which my invention is primarily directed is of the substantially rectangular variety composed of readily slittable material such as corrugated cardboard or the like, in which commodities such as bottles of wine or `the like are conventionally shipped.

The invention is predicated, in part, upon the recognition that a rectangular box of the char:- acter mentioned can vbe slit or severed along three sides in such a manner that thetwo resultant parts of the box can be adjusted to define front and rear sections of an open-top display-structure. Accordingly, oneobjective of the invention is to provide a shipping box composed of slittable material and provided with certain special amarlcings or indicia ywhich facilitate the `achustment mentioned.

A more particular lobject of the invention isto provide a practical and inexpensive display mantle, composed of vsimple sheet stock such as light cardboard or the like, which maybe associated Awith the raforementioned ldisplaystructure in an embracing relationshipthereto', so :as to produce a resultant display of lattractive `'appearance. This enables the stoi'ekeeper 'who ref ceives the ordinary shipping box (with the commodities in it) to transform the box Areadily into 'a display structure of pleasing and yeifeotive character, which may be set up on the ffloor `or on the counter to display thepackaged commodities.

I achieve the foregoing `general objectives `'and advantages, and such other objects and `advantages as may'hereinafter appear orbev pointed out, vin the mannen .illustratively 'exemplified in Figure '3r is -a Vfront `View of' the `new display mantle in a iiat or collapsed condition; n

Figure 4 is a front elevational view ofthe-asu sembled display device, after themantlefof Figure 3 hasv been associated With thel structure- `o 'Figure 2;

FgllresJSandBfare:crossfsectional views taken substantially Vialong the Vlines 5 5 and 'Ii-5 of ,.Figureff`4`, respectively; :and s .Figure 'l is :a :fragmentary enlarged cross.- `sectional View .taken substantially along the line I--T'oiFigurel InfFigure-.lIhave'llustrated a rectangular box composed `oi' corrugated lcardboard or the like, ofithe type Awhich is Acustomarily usedv to accommodate a Adozen bottlesof wine or lthe like. lihe `box "has bottom, top; front, rear and side walls, of' which the top wall 9', the rearwall I0, and oneY of `the sidewalls Il farevvisible in 'Figure .1. In accordance with my invention, the side walls and" the 'rear 'Wall are vprovided with markings which"indicatethefintersection with these walls of a'vplane inclinedupwardly and rearwardly from 'the midpoints of -the front vertical edges. These vmarkings .may'assum'e the form kof a printed line or lines. Thus, the inclined line I2 kextends upwardly "and rearwardly from the midpoint E3 of yone ofv Atheiront vertical edges of the box. A similarline (not visible in Figure 1) is provided `on the''opposit'eside wall of the box. On the rear Wall 4I'Iitlrieline I4 completes the required marking. 'Theilin'e I4, obviously, is horizontal. The lines I2 and I4' denne the intersection with thewalls YIl) and I I of aplane disposed in the manner referred to. y

When vvthe recipientof the package ork box slits the-side-and rear Walls along these markings, he is-enabled :to swing the upper part of the box intoxa position yin front of the lower part. This swinging movement takes place along a crease or "fold l5 which extends horizontally between tlfieyrnidpoint t3 of one front vertical edge and the corresponding midportion I S of the other iront vertical edge. This results in producing the display structure shown most clearly in Figure 2.

.Itnh'asvarelatively low/rectangular front wall Il,

'a relatively; fhig'h. rectangular rear wall I8, and trap'ezoid'al yside walls each of which is formed pfftwosalignedasections. Oneside Wallis dened byfthefseictions; vi9raaridj`-20 fwhose upper edges are .iinzr'aliwment.al'ongarearwardly rising line. The

oppositefsidea wall; consistsl of' theseictions .2 i and 22 whose"y upper fe'dges'fare: similarly inn alignment.

- The 'structureas'fopen,Lat-the.top and is provided "with 'tav-.middle 'partition h23' halfway between the yI2; `som-e for' these' bottles may be withdrawn and "face.

independent construction ofi a a stock, preferably light-weight cardboard or the like, and consists of a loop having parallel spaced hinge lines which define hingedly"'connected@ panels. The mantle is preferably composed of.v

two blanks of at material, adhesively or otherwise 'I' secured to each other. A

The nether blank, as viewed in Figure 3, has I' a substantially rectangular body portion 24dened by spaced parallel fold lines 25 at the sides, and a transverse fold line 26 at the top. The lat- :ter fold line is composed of two spaced but aligned portions, and between these portions the material of the blank is preferably cut through along a semi-circular line 21. The portion above the lines 26-2'1 is designated by the reference numeral 28. It is substantially rectangular, preferably slightly wider than the body portion 24, and provided along its free edge 29 with notches 30 whose function will presently become apparent.

Hinged to the panel 24 along the lines 25 are the trapezoidal panels 3|. The trapezoidal shape is achieved by virtue of the fact that the front edge 32, though parallel to the rear edge 25, is n Extending from the shorter than the rear edge. upper end of the edge 32 rearwardly toward the fold line 25 is an inclined fold line 33. This line does not extend all the way to the line 25. Hingedly connected along the line 33 is a flap 34.

Secured to each panel 3| along the forward "eedge 32 is a small attachment tab or flap 35.

The forward or upper part of the mantle, as viewed in Figure 3, is composed of a second blank of'lat material having a substantially rectangular central panel 36 dened at its sides by the parallel fold lines 3l, and at the top by a transverse fold line 33, this line being parallel to the free edge of the blank. Hinged along the line 38 is a rectangular area 39 substantially equal in width to the panel 36, and hinged along the line 4I) is a second rectangular area 4|.

Extending laterally from each hinge line 31 is a trapezoidal panel 42 whose upper edge is defined by an inclined hinge line 43. The outer edge of each panel 42 is the same length as the corre-` sponding edge 32 of the rear blank. Accordingly, when the panels 42 are glued or otherwise secured down upon the tabs 35, a continuous loop of sheet material is formed, composed of hingedly connected panels 36, 42, 3|, 24, 3| and 42.

Connected to each panel 42 along the hinge line 60 43 is a flap 44 having indicated.

During the manufacture of the mantle, `each blank is printed or Vembellished on only one sursubstantially the shape tomor rear surface of the nether b-lank. The mantle'is'so designedfwith respect toga particular shipping boxl (such as the boxslflownl to be embraced. More particularly, the shallow front panel 36 of the mantle (Figure 3) corre- 75 secure by Letters Patent is:

' in embracing relation thereto.

designed that it will t snugly around this strucy ture.

spends in size and shape to the front wall of the structure of Figure 2; the panels 42 correspond in size and shape to the side Wall sections I9 and 2| of Figure 2; the panels 3| correspond substantially to the side wall sections 20 and 22 of Figure 2; and the body portion of the rear panel 24 is adapted to overlie the rear wall |8 of the display structure.

After the structure of Figure 2 has been created, the mantle of Figure 3 is opened to bring each panel 42 in alignment with the corresponding adjacent panel 3|. The resultant rectangular loop is then applied to the structure of Figure 2 The mantle is so To complete the assembly of the parts, the flaps 34 and 44 are turned inwardly over the upper edges of the side walls, as shown most clearly in Figure 5, and the flaps 39 and 4| are turned rearwardly or inwardly over the upper edge of the front wall Il. In accomplishing this last adjustment, it will be observed from Figure 5 that the area 39 lies against the rear surface of the front wall while the area 4| lies flat along the bottom.

It will be observed that the rear panel 24 of the `mantle is considerably higher than the rear wall I8 of the display structure. Thus, the rear panel which overlies the wall I8 may be said to have an upstanding extension. This extension is foldable forwardly along an elevated hinge line (afforded by the lines 2B, see Figure 3) and when this folding is accomplished, the notches 30 are adapted to engage with the upper edges of the Aside wall sections 2B and 22. This is shown most clearly in Figures 5 and 7, and it will be observed that this engagement not only helps to'hold the flaps 34 in their folded-over condition, but also braces the area 28 in a slightly inclined disposition in which the printed or embellished advertising matter is presented toward the front.

The portions of the panels 3| (Figure 3) adjacent to the lines 25 and above the level of the lines 33 are not essential, but are provided for the purpose of helping to brace the rear panel 24, thereby stiiening the entire mantle in its embraced relation to the display structure.

In applying the mantle, it will be observed that no gluing or other tedious or diicult operations are required. lThe storekeeper therefore has available a convenient and expeditious means for converting an ordinary shipping box into an attractive and effective display structure immediately ready for use.

After the commodities have been sold or otherwise disposed of, the structure is available for subsequent use with other commodities and articles, should the user so desire; or he may remove the mantle from the box and apply it to another box of corresponding shape and size. In any event, the mantle is of such inexpensive character that after it has served its purpose it may, if desired, be completely discarded along withthe empty box.

Obviously, each mantle is designed for use with This is the 'front or uppermostl surface of 65 -a box or package of particular and predetermined `the top blank (as shown in Figure 3)V 'andthe botsize and shape. l

- ln general, it will be understood that many of the details herein described and illustrated may readily be modied by those skilled in the art without necessarily departing from the spirit and scope of the invention as expressed inthe appended claims. Having thus described my invention and illustrated its use, what I claim as new and desire to 1. A display device comprising front and back vsections each having surrounding walls including intermediate partition walls hinged together at their upper edges, and said sections having the upper edges of opposite side walls thereof inclined upwardly from front to back of the display device, and a display mantle surrounding said front and back sections as a unit and holding said sections in side by side relation, said mantle having flaps folded inwardly over the upper edges of the front wall and the opposite side walls of said front and back sections on opposite sides of the intermediate partition walls, and a display panel at the rear side of the display mantle extending downwardly over the back section and having notches in the lower edge thereof receiving the upper edges of the opposite side walls of the back section with the flaps folded thereover, holding said naps in place thereon.

2. A package device for shipping articles and also displaying the same, comprising a rectangular box having front, rear and side walls, said side and rear walls being slittable along a plane inclined upwardly and rearwardly from the midpoints of the front vertical edges, the resultant upper box portion being turnable forwards to open the box and to position said upper portion in front of the lower box portion to form an open-top display structure, and a display mantle embracing said structure and comprising a loop of flat stock having hingedly connected front, rear, and side panels substantially conforming in size and shape to the front, rear, and side walls of said display structure, the rear panel of said display mantle having an upstanding extension, said extension having a substantially horizontal fold line, the part above said fold line being foldable forwardly along said line to present its rear surface as a display area, said last-named part having notches positioned to engage with the upper edges of the side walls of the display structure.

3. A package device for shipping articles and 6 also displaying the same, comprising a rectangular box having front, rear and side Walls, said side and rear walls being slittable along a plane inclined upwardly and rearwardly from the midpoints of the front vertical edges, the resultant upper box portion being turnable forwards to open the box and to position said upper portion in front of the lower box portion to form an open-top display structure, and a display mantle embracing said structure and comprising a loop of fiat stock having hingedly connected front, rear, and side panels substantially conforming in size and shape to the front, rear, and side walls of said display structure, the side panels of said display mantle being provided with flaps foldable inwardly over the upper edges of the corresponding walls of said display structure, the rear panel of said display mantle having an upstanding extension foldable forwardly and provided with notches adapted to engage with the upper edges of said side walls and thereby retain said flaps in folded condition over said upper edges.

LUDWIG EBERT.

REFERENCES CITED The following references are of record in the file of this patent:

UNITED STATES PATENTS Number Name Date 787,178 Hopkins Apr. 11, 1905 1,432,056 Dietsche, Jr. Oct. 17, 1922 1,839,006 Wood Dec. 29, 1931 1,930,386 Feeback Oct. 10, 1933 1,918,493 Schultz July 18, 1933 1,996,983 Steinbach Apr. 9, 1935 2,128,587 Johnson Aug. 30, 1938 2,174,715 Baker Oct. 3, 1939 2,208,354 Anderson July 16, 1940 2,365,312 Trogman Dec. 19, 1944 2,415,721 Arner Feb. 11, 1947 2,420,773 Dorfman May 20, 1947 

